Recently, while speaking at an antitrust hearing and answering questions over Google's supposed antitrust violations, he had this to say about siri:
As I noted this past June, my statement last September was clearly wrong. The Internet is dynamic and has changed significantly. The importance of social networking to consumers' online experience has changed remarkably-even over the past year. Consumers are looking for answers when they conduct searches online, and social search has become a serious competitor in helping people find those answers online. Similarly, Apple's Siri is a significant development-a voice-activated means of accessing answers through iPhones that demonstrates the innovations in search. The tech industry is one of the most competitive and dynamic spaces in the entire economy, with small companies as well as larger companies competing hard against each other in lots of areas. Google has many strong competitors and we sometimes fail to anticipate the competitive threat posed by new methods of accessing information. We compete against a broader array of companies than most people realize, including general search engines.
It seems that Google is thinking two steps ahead here, because as of now Siri uses Google search when it does not have the answer to a question already stored in Apple's database, which is often. Google envisions when it will not be needed on the device at all and Apple will handle all queries made on an iPhone.
Of course, this speech was at yet another antitrust hearing for Google, so it's likely that all that was said was for the sole purpose of convincing people that Google has major competition.
As I noted this past June, my statement last September was clearly wrong. The Internet is dynamic and has changed significantly. The importance of social networking to consumers' online experience has changed remarkably-even over the past year. Consumers are looking for answers when they conduct searches online, and social search has become a serious competitor in helping people find those answers online. Similarly, Apple's Siri is a significant development-a voice-activated means of accessing answers through iPhones that demonstrates the innovations in search. The tech industry is one of the most competitive and dynamic spaces in the entire economy, with small companies as well as larger companies competing hard against each other in lots of areas. Google has many strong competitors and we sometimes fail to anticipate the competitive threat posed by new methods of accessing information. We compete against a broader array of companies than most people realize, including general search engines.
It seems that Google is thinking two steps ahead here, because as of now Siri uses Google search when it does not have the answer to a question already stored in Apple's database, which is often. Google envisions when it will not be needed on the device at all and Apple will handle all queries made on an iPhone.
Of course, this speech was at yet another antitrust hearing for Google, so it's likely that all that was said was for the sole purpose of convincing people that Google has major competition.
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