Blackmail.
Well, of a sorts. Think of it from Google's perspective.
By delivering an application that does not live up to the exacting standards that Google has set with the release of its numerous other products and services, they are showing consumers that to get the full "Google experience" they are going to have to buy into Google's ecosystem, a concept that Apple has notably used for years.
Google may be attempting to show consumers that, yes, you can get Gmail on iOS devices, but if you want it to works seamlessly with the rest of the phone, you are going to have to buy an Android phone.
Or, of course, the app might just suck
Well, of a sorts. Think of it from Google's perspective.
By delivering an application that does not live up to the exacting standards that Google has set with the release of its numerous other products and services, they are showing consumers that to get the full "Google experience" they are going to have to buy into Google's ecosystem, a concept that Apple has notably used for years.
Google may be attempting to show consumers that, yes, you can get Gmail on iOS devices, but if you want it to works seamlessly with the rest of the phone, you are going to have to buy an Android phone.
Or, of course, the app might just suck
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